Welcome to BookBooster

BookBooster is designed to help authors manage book marketing more easily from one place. Instead of jumping between different tools for email, social scheduling, campaigns and reader engagement, BookBooster brings the core marketing tools together in a more author-friendly way.

The platform is built around two main tools:

• EmailBoost — for newsletters, reader lists, signup forms, automations, templates and email reports.
• SocialBoost — for social media scheduling, content queues, campaign tools, giveaways, reports and video training.

Recommended first steps

1. Check your account settings and timezone.
2. Add or confirm your author branding.
3. Set up your sender information for EmailBoost.
4. Import your reader list if you already have one.
5. Create a signup form or landing page if you are starting from scratch.
6. Connect your social profiles in SocialBoost.
7. Watch the SocialBoost video training if you are using social scheduling or campaigns.

You do not need to set up everything at once. Most authors should begin with the essentials: one reader list, one simple signup form, one welcome email and a basic posting schedule.

Email Marketing for Authors

Email marketing gives authors a direct way to keep in touch with readers. Unlike social media, where posts may or may not be shown to your followers, email lets you reach people who have actively asked to hear from you.

Your reader list can support every stage of your author business, from growing your audience to launching books, promoting backlist titles, inviting ARC readers and keeping fans engaged between releases.

What authors use email marketing for

• Welcoming new readers.
• Delivering reader magnets and bonus content.
• Announcing new releases and pre-orders.
• Promoting backlist titles and series starters.
• Inviting readers to join ARC teams.
• Requesting reviews after release.
• Sharing behind-the-scenes updates.
• Re-engaging inactive readers.

Why it matters

Your email list is one of the few marketing assets you truly control. Social platforms can change their algorithms, ad costs can rise, and retailer visibility can shift overnight. A healthy reader list gives you a direct line to people who already know your books or are interested in discovering them.

Best practice

Send emails that are useful, interesting or relevant to your readers. Not every email needs to sell something. A good author newsletter can include book news, personal notes, recommendations, bonus content, character extras, behind-the-scenes updates or reader questions.

Benefits of Using EmailBoost

EmailBoost gives authors a proper email marketing system rather than relying on ordinary email tools. This matters because standard email accounts are not designed for sending newsletters, managing unsubscribes, segmenting readers or tracking campaign results.

Why not send newsletters from Gmail or Outlook?

Personal email accounts are useful for one-to-one communication, but they are not suitable for marketing emails. Sending bulk emails from a personal inbox can cause deliverability issues, make unsubscribes difficult to manage and create compliance problems.

EmailBoost helps you:

• Store and manage reader contacts properly.
• Create reader lists and segments.
• Send branded campaigns and newsletters.
• Add unsubscribe links and required sender details.
• Build signup forms and landing pages.
• Create welcome emails and automations.
• Track opens, clicks, bounces and engagement.
• Keep your reader data more organised.

Author example

If you are launching a new book, EmailBoost can help you send a pre-order announcement, a release-day email, a reminder to readers who clicked but did not buy, and a follow-up review request to your ARC or launch team.

Creating Your First Email Template

An email template is a reusable layout you can use for newsletters, launches, reader updates and promotions. Creating a template saves time and helps keep your author branding consistent.

What your first template should include

• A clear header or author name.
• A short introduction section.
• Space for a featured book, update or announcement.
• A button for your main call to action.
• Optional space for secondary links or recommendations.
• Your required footer information.

Author template ideas

• Monthly newsletter — author update, featured book, reader question.
• New release — cover, hook, short blurb, buy button.
• Pre-order — teaser, tropes, release date, pre-order button.
• ARC team — instructions, deadlines, review links.
• Reader magnet delivery — welcome message and download button.

Before saving your template

1. Check that your links work.
2. Preview the email on mobile.
3. Make sure the text is readable.
4. Check the footer and unsubscribe area.
5. Send yourself a test email.

Email Marketing Glossary

Email marketing comes with a lot of terminology. Here are the key terms authors are most likely to see inside EmailBoost.

Campaign
A one-off email sent to a list or segment, such as a newsletter, new release announcement or promo email.

Contact
A reader stored in your EmailBoost account.

List
A group of contacts who have given permission to receive emails from you.

Segment
A smaller group of readers created using rules, behaviour or preferences.

Tag
A label applied to a contact, such as ARC Team, VIP Reader, Audiobook Interest or Kickstarter Backer.

Attribute
A custom field that stores reader information, such as favourite genre, preferred format or signup source.

Automation
A sequence of emails that sends automatically based on a trigger, such as a new subscriber joining your list.

Open rate
An estimate of how many readers opened your email.

Click rate
The percentage of readers who clicked a link in your email.

Bounce
An email that could not be delivered.

Unsubscribe
When a reader chooses to stop receiving your marketing emails.

Deliverability
How successfully your emails reach inboxes rather than spam folders.

SocialBoost Video Training

If you are using SocialBoost, the video training is the fastest way to understand the full workflow, from account setup to scheduling, campaigns and share buttons.