Working With Forms

Forms help readers subscribe to your EmailBoost list. A form collects contact information, sends it into the correct list, and gives readers a clear way to ask for updates from you.

What forms are used for

• Newsletter signups.
• Reader magnet delivery.
• ARC team interest forms.
• Event or launch signups.
• Website opt-ins.
• Segmenting readers by preference when optional fields are included.

Before creating a form

• Choose which list the form should send contacts to.
• Decide what information you actually need to collect.
• Prepare the signup wording so readers know what they are joining.
• Make sure the offer is clear, such as a newsletter, free reader magnet, launch updates, or author news.

Common form fields

• Email address.
• First name.
• Optional preference fields.
• Consent or signup wording.

How forms usually work

1. Create a form in the audience-building area.
2. Choose the list connected to the form.
3. Add or edit the fields you want to collect.
4. Customize the wording and styling.
5. Publish or embed the form where readers will see it.
6. Test the form before sharing it publicly.

Troubleshooting forms

• Check that the form is linked to an active contact list.
• Confirm the form code is embedded correctly on your website.
• Test the form in more than one browser.
• Clear cache if an embedded form does not update.
• Make sure required fields are not preventing submission.

Creating Landing Pages

Landing pages are standalone pages created for a specific action. For authors, that action is often joining a mailing list, downloading a reader magnet, joining an ARC team, or signing up for launch updates.

When to use a landing page

• You do not have a website yet.
• You want a clean signup page for a reader magnet.
• You are running a launch campaign.
• You want one link to share on social media.
• You need a focused page without other website distractions.

What to include on an author landing page

• A clear headline.
• A short explanation of what the reader gets.
• A cover image, mockup or relevant visual if appropriate.
• A signup form.
• Clear permission wording.
• A simple thank-you or next-step message.

How landing pages usually work

1. Create a new landing page in the audience-building area.
2. Choose a template or starting layout.
3. Add your headline, text, image and signup form.
4. Connect the form to the correct EmailBoost list.
5. Review the page on desktop and mobile.
6. Publish the page and share the link.

Things to know

• A landing page should focus on one main action.
• Do not overload the page with too many links.
• The signup form should be easy to find.
• Check that the page sends subscribers to the correct list.
• Test the signup process before promoting the page.

Creating Popups

Popups invite website visitors to subscribe while they are already browsing your site. They can be useful when used carefully, but they should not interrupt the reader experience too aggressively.

When to use a popup

• To promote a reader magnet.
• To invite readers to join your newsletter.
• To highlight launch updates or preorder news.
• To capture interest from visitors reading your book pages or blog posts.

What a popup usually includes

• A short headline.
• A brief reason to subscribe.
• A form field for email address.
• Optional first name field.
• A clear subscribe button.
• Simple permission wording.

How popups usually work

1. Create a popup in the audience-building area.
2. Choose the list that new subscribers should join.
3. Edit the popup text, fields and design.
4. Choose where and when the popup should appear, if settings are available.
5. Publish or embed the popup on your website.
6. Test the popup on desktop and mobile.

Things to know

• Popups should be easy to close.
• Mobile popups should be tested carefully.
• Too many popups can frustrate readers.
• Make sure the offer is relevant to the page the reader is viewing.
• Check that popup subscribers are added to the correct list.

Subscriber Preference Center

A subscriber preference center gives readers a way to update what they want to receive. Instead of only offering a full unsubscribe, a preference center can help readers choose the kinds of emails that are most relevant to them.

Why preference options matter

• Readers can stay subscribed to the content they care about.
• You may reduce unnecessary unsubscribes.
• Readers can update their details or preferences where available.
• You can use preferences to send more relevant campaigns.

Examples of preference options

• New release updates.
• Preorder alerts.
• ARC or review team emails.
• Genre-specific updates.
• Special offers.
• Event or appearance news.

How a preference center usually works

1. Set up the preferences you want readers to manage.
2. Connect preferences to lists, segments, tags or fields where supported.
3. Include the preference center link in email footers or account-related emails.
4. Allow readers to update their choices.
5. Use those preferences when planning future campaigns.

Things to know

• Preference options should be simple and clear.
• Only offer choices you are willing to honor.
• A preference center does not replace a required unsubscribe option.
• Readers should still be able to opt out of marketing emails.

Subscription Confirmation Email

A subscription confirmation email is sent when a reader signs up and needs to confirm their subscription. This is commonly known as double opt-in.

What double opt-in means

With double opt-in, a reader enters their email address into a form and then confirms the subscription by clicking a link in a confirmation email. This adds an extra step, but it can improve list quality and reduce fake or mistyped signups.

Why confirmation emails are useful

• They confirm that the email address belongs to the reader.
• They reduce invalid or fake signups.
• They help build a cleaner and more engaged list.
• They provide clearer permission records.
• They can improve long-term deliverability.

What to include in a confirmation email

• A clear request to confirm subscription.
• The author name or brand readers signed up for.
• A confirmation button or link.
• A short reminder of what the reader will receive.
• Simple, direct wording.

Things to know

• Some readers may not complete the confirmation step.
• Confirmation emails can land in spam or promotions folders.
• The signup process should clearly tell readers to check their inbox.
• If you promise a reader magnet, explain when they will receive it.

Default Sender Address and Language

Default sender settings control the sender information and language used for list-related messages, such as confirmation emails or subscription-related communications.

Why sender details matter

• Readers should recognize who the email is from.
• Sender details help build trust.
• Consistent sender information supports deliverability.
• List-related emails should match the author brand readers signed up for.

What to check

• Sender name.
• Sender email address.
• Reply-to email address, if available.
• Default language for system or subscription emails.
• Branding used in subscription-related messages.

Choosing a sender name

Use a sender name readers will recognize. This might be your author name, pen name, or author brand. Avoid unclear sender names that readers may not connect with your books.

Choosing a sender email address

Use a professional sender address connected to your author domain where possible. Avoid no-reply addresses when you want to encourage reader relationships.

Things to know

• The sender should match the author or brand readers signed up for.
• If you write under multiple pen names, check that each audience receives emails from the correct brand.
• Make sure replies go somewhere you can monitor.
• Changing sender details can affect recognition, so avoid unnecessary changes.