Segmenting by Engagement

Engagement segments help you identify your most active readers and spot subscribers who may need re-engagement.

Why engagement matters

Readers who open and click regularly are more likely to respond to launches, ARC invitations and special offers. Inactive readers can reduce overall engagement and may affect deliverability over time.

Useful engagement groups

  • Highly engaged readers
  • Recent clickers
  • Launch link clickers
  • Inactive readers
  • Never opened
  • Potential cleanup segment

How authors can use engagement

  • Send early ARC invitations to highly engaged readers.
  • Send re-engagement emails to inactive readers.
  • Avoid over-emailing readers who rarely engage.
  • Identify superfans for street team or launch activity.
  • Track who clicked a specific book or series link.

Creating an engagement segment

  • Open your audience or list.
  • Choose Create Segment.
  • Select engagement-based conditions such as opened, clicked or did not open.
  • Choose the timeframe.
  • Save the segment with a clear name.

Best practice

Use engagement data as a guide, not a perfect truth. Some inbox privacy settings can affect open tracking, so clicks are usually a stronger sign of genuine interest.

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