Managing Reader Lists
Your reader list is one of the most valuable assets in your author business. EmailBoost helps you organise readers so you can send relevant, permission-based emails.
What is a reader list?
A reader list is a group of contacts who have given you permission to email them. These readers may have signed up through your website, a reader magnet, an event, a giveaway, a social campaign, or an existing author newsletter.
Every reader on your list should understand why they are hearing from you. This protects your sender reputation and helps keep engagement strong.
When should authors use separate lists?
- You write under separate pen names with different reader audiences.
- You manage different author brands.
- You need to separate ARC readers from general newsletter subscribers.
- You have a clear compliance or permission reason for keeping contacts apart.
When should authors use segments instead?
Most authors should keep one main newsletter list and use segments, tags or attributes to organise readers inside it. For example, rather than creating separate lists for every series, you might use segments for “Paranormal readers”, “Dark romance readers”, “Audiobook readers” or “ARC team”.
How to create a reader list
- Open EmailBoost.
- Go to Contacts & Readers.
- Choose the option to create a new list.
- Name the list clearly, for example Main Newsletter or ARC Team.
- Add a short description if useful.
- Save the list.
Good naming examples
- Main Newsletter
- ARC Team
- Reader Magnet Subscribers
- Audiobook Readers
- Pen Name A Newsletter
Common mistakes
- Creating too many small lists instead of using segments.
- Importing contacts who did not give permission.
- Using unclear list names such as List 1 or Old CSV.
- Forgetting to clean inactive subscribers over time.