Using Tags to Track Engagement
Tags help you label readers based on interests, actions, campaigns or behaviour.
What are tags?
Tags are labels you apply to contacts. They are useful for grouping readers without creating separate lists.
Author tag examples
- ARC Team
- VIP Reader
- Clicked Book 1
- Downloaded Bonus Scene
- Dark Romance
- Audiobook Interest
- Kickstarter Backer
- Launch Team
- Inactive
- Reviewer
How tags help
- Organise readers by interest.
- Trigger automations.
- Create segments.
- Track campaign participation.
- Identify readers for special opportunities.
How to use tags
- Create or choose a tag.
- Apply it manually, through import, or through campaign behaviour.
- Use the tag in segments or automations.
- Review tags regularly and remove unused ones.
Best practices
- Use consistent naming.
- Avoid creating several tags for the same thing.
- Use dates only when helpful, such as ARC Team 2026.
- Document what important tags mean.
Example workflow
A reader clicks a link for a new romantasy series. You apply or trigger a Romantasy Interest tag. Later, you send a targeted campaign about the next book to that tagged group.