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Email Templates
Create, save and manage reusable email templates for launches, newsletters and reader magnets.
Create reusable branded templates.
Save any campaign for future use.
Remove templates you no longer need.
Import custom-designed email templates.
Working With Smart Templates
Smart Templates help you create branded email campaigns more quickly. Instead of starting from a blank email every time, you can begin with a reusable layout and customize it for a newsletter, launch announcement, reader magnet, ARC update, or reader promotion.
What Smart Templates are used for
- Creating campaigns faster.
- Keeping your author branding consistent.
- Reusing layouts for newsletters, launches, and reader updates.
- Reducing the amount of design work needed for each send.
- Giving you a starting point inside the email editor.
Before using Smart Templates
Complete your brand information first where possible. Cakemail’s first-steps guidance recommends setting up brand details such as logo and brand colors before using Smart Templates, because those details can be applied to templates and campaigns.
What to prepare
- Your author or pen name logo, if you use one.
- Your brand colors or hex codes.
- A clear sender name.
- Book cover images or launch graphics.
- Your main website or store links.
- Footer information and unsubscribe details.
How Smart Templates usually work
- Open the template or campaign creation area in EmailBoost.
- Choose a Smart Template or starter layout.
- Customize the content, images, buttons, and links.
- Adjust the layout to suit your campaign purpose.
- Preview the email on desktop and mobile.
- Send a test before using the template for a real campaign.
Things to know
- Templates are a starting point, not a finished campaign.
- You should still check every link, button, and image before sending.
- Brand colors and logo settings may help keep your templates consistent.
- Mobile display should always be checked before sending.
- Dark mode can affect how colors and images appear.
BookBooster Author Tip: Create one strong general newsletter template first. Once that works well, build specific variations for new releases, preorder reminders, ARC team updates, and reader magnet delivery. This keeps your emails recognizable without making every campaign look identical.
Saving Campaigns as Templates
If you create a campaign layout that you want to reuse, you can save it as a template. This is useful when you have built a newsletter, launch email, or reader update that you expect to send again in a similar format.
When to save a campaign as a template
- You have created a strong newsletter layout.
- You want a repeatable new release announcement.
- You want to reuse an ARC team email format.
- You have created a reader magnet delivery email.
- You want future campaigns to match your author brand.
What to check before saving
- The layout works on mobile and desktop.
- The design uses your correct brand colors.
- Placeholder text is clearly marked or removed.
- Buttons and sections are easy to update later.
- The footer is correct.
How saving a campaign as a template usually works
- Open the campaign you want to reuse.
- Check the design and remove anything that should not be reused.
- Choose the option to save or reuse the campaign as a template.
- Name the template clearly.
- Save it to your template library.
- Use it as a starting point for future campaigns.
Template naming ideas
- Monthly Newsletter Template.
- New Release Announcement.
- Preorder Reminder.
- ARC Team Update.
- Reader Magnet Delivery.
- Backlist Spotlight.
Things to know
- Do not save a template with old dates, expired prices, or outdated links unless they are clearly marked as placeholders.
- A saved template may preserve images, layout, and text from the original campaign.
- You should update the subject line, preheader, links, and book details each time you use it.
- Templates should be reviewed periodically as your branding changes.
BookBooster Author Tip: When saving a launch template, replace specific book details with obvious placeholders like [BOOK TITLE], [RELEASE DATE], and [BUY LINK]. This makes it much less likely you will accidentally send old information in a future campaign.
Deleting a Template
Deleting templates helps keep your template library clean and easier to use. It is useful when a template is outdated, duplicated, off-brand, or no longer needed.
When to delete a template
- The template was created by mistake.
- You have duplicate versions.
- The design no longer matches your author brand.
- The layout does not display well on mobile.
- You have replaced it with a better version.
Before deleting
- Check whether you may need the layout again.
- Confirm it is not your main newsletter or launch template.
- Make sure another team member is not using it.
- Consider renaming it as “Archive” if you are unsure.
How deleting a template usually works
- Open your template library.
- Find the template you want to remove.
- Review the name and preview to confirm it is the right one.
- Select the delete or remove option.
- Confirm the deletion.
Things to know
- Deleting a template usually cannot be undone.
- Deleting a template should not delete campaigns that were already sent from it.
- If you are unsure, duplicate or export important content first where available.
- Keep only the templates you actually use.
BookBooster Author Tip: Review your templates every few months. If you have five versions of “newsletter template,” keep the strongest one and remove the rest so you do not accidentally build from an old design.
Importing HTML Code
If you have a custom-designed email template, you may be able to import HTML code into EmailBoost. This is useful when a designer, developer, or outside template service has created an email layout for you.
When to use imported HTML
- You have a professionally designed custom email template.
- You are moving a tested layout from another platform.
- You need a design that cannot be recreated easily with standard blocks.
- Your designer has supplied email-ready HTML.
Before importing HTML
- Make sure the code is designed for email, not just a website page.
- Check that images are hosted correctly or included as required.
- Confirm that links are complete and working.
- Check that unsubscribe and sender details can still be included.
- Test mobile and dark mode rendering where possible.
How importing HTML usually works
- Open the template or campaign creation area.
- Choose the HTML import or custom code option, where available.
- Paste or upload the email HTML code.
- Review how the template displays in the editor or preview.
- Add required footer, unsubscribe, or sender details if needed.
- Send test emails before using it for a real campaign.
Things to know
- Website HTML is not the same as email HTML.
- Some code may not render consistently across email clients.
- External fonts, scripts, forms, and complex layouts may not work in email.
- Imported HTML may be harder to edit than a drag-and-drop template.
- Always test before sending.
Common problems
- Images do not load because the links are broken or not publicly accessible.
- The email is too wide on mobile.
- Buttons do not display correctly in some inboxes.
- Dark mode changes colors unexpectedly.
- Required unsubscribe or sender details are missing.
BookBooster Author Tip: Use imported HTML only when you really need it. For most author newsletters and launch emails, a clean Smart Template or saved campaign template is easier to update and less likely to break across email clients.